How to Start a fire..

How do you discover new music? Do you listen to the media to tell you who you should listen to?

Are there any reasons for finding a certain artist on YouTube; was it an ad, a label sponsor or a suggestion? How many gigs are involved with that discovery, are there any legitimate reasons for travelling to your local venue and finding a new hidden secret?

Mostly, spending money is the real distraction, but because the artist they want to see is playing an arena tour out of town, the cost of buying a ticket far outweighs the reasons to stay at home and watch TV at your parent’s house. But is the band at an arena concert worth the money? Its kinda supermarket shopping, it’s not intimate, it’s not interactive and it’s mostly passive. More corporate polished and highly professional maybe but a long way since their early days when it was super charged, exciting and relatable.

There is always a place to see a major headlining tour, for production, sound and aesthetics there can be no compromise. It’s a way to see your childhood Heros and, for the sake of it, it’s perhaps the success of the band that draws you there. There’s a little piece of heaven in there and these five guys, or girls, playing up there have a message that you have long tapped into.

Are we all therefore a bit guilty of not wanting to stretch our tastes and limits? It’s far too easy to stay with the artist we like and not deviate too far away from what we like. It’s another way to communicate with like minded people, a way to socialise in a non social world; there are no risks and it’s safe. Taste is a personal objective and there is no right or wrong. No one can tell you who you should like or not and we find our own drive and rhythm, we all look at it differently.

After all is said and done, music is more popular and more available today than it ever was. Yes, it’s true that with such availability there is a dip in the overall quality and there is an argument that live music has become saturated, it’s just not exciting enough to justify. Local music is still going strong though; DIY music scenes are a real potent force in potential and for those lucky enough to be a part of one.  For ourselves we have exciting trends in our home town and in the City’s near us, but perhaps it’s not quite delivered in the right format? We are not knocking what is out there but we are working hard to contribute, organise and deliver are own identity on an organic level: Bringing together more focus on writing music we believe in and finding other people to work with; whether this is other bands, venues, promoters, artists, designers, photographers, writers, bloggers, T-shirt business’s and so on.

In a community where the shared experience is a common rule, it’s therefore quite simple on paper, get people to your shows! How do you get to start a new musical revolution, blow up a core of independent live shows, a regular event showcasing local and touring bands together? The challenge is tough as it seems to be more important to be a genre stereotype; Facebook liked breadhead, even more so in a harder music sense.

One of the main components to success is producing a healthy music scene, this includes supporting other bands and not developing a God complex; this does mean watching the other bands you play with on a bill! Music has become selfish, an arrogant big brother who looks down on his little brothers band and its awkwardness. It’s not a cliché to make an assumption this way, it’s pretty straight forward, but break down the egos and it can become something else. We have been able to see this with our own eyes, the good and the bad. Thankfully some of our peers are interested in this too and have been pioneers of this for far too long without consistent reward.

Devices are interested in you. We are looking over our shoulder to what is going on and making our choices carefully. We’re maybe designed to not have much care to what people think about us, if they judge us or our music but we are not interested in popularity contests or fake fan clubs; we are looking at the real people who give a shit.

We are Devices; and we play our way.


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